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Making Sense of Instore Radio

Selecting the right music at a point of sale is extremely important. A properly adjusted music profile will positively influence your clients’ moods and will make them want to spend more time in a shopping area. Our music specialists can prepare the optimal sound strategy, taking into account the most important parameters, such as the character of the place, clients’ most important features, product range and even the season of the year. It is not only about filling the silence or drowning out the noise and that is why we pay great attention to the quality of music, which must be tailored to the client’s image. We can also produce advertising commercials and add them to the music playlists. Our clients may plan the scheduling of these commercials themselves or we will gladly do it for them. We are well aware of the fact that an audio marketing strategy should be treated in a comprehensive way. It is very important to not only select suitable songs as a part of the music profile, but also to ensure the best quality of the acoustics at a point of sale. The aim is to introduce new sounds and eliminate undesired ones. To achieve this, we perform a professional analysis of the needs and then select and install audio visual equipment that is well-suited for each particular location.

Profiled music channels
Commercial and royalty free music
Producing and scheduling commercials to the contents provided at a point of sale

 

Check out our music channels in WebPlayer

 

Headquarter

make sense media GmbH
Überseeallee 1
20457 Hamburg

Client support: +49 40 729 67 203

Email: info@msmg.eu

 

Poland

make sense media Sp. z o.o.
ul. Zwycięzców 39/8
03-929 Warszawa

Client support: +48 22 330 87 00

Email: info@msmg.pl